Internazionalizzazione imprese

THE PROCESS OF GROW OUT

GROW OUT, literally means “overcome”, “go beyond”; This is an appropriate expression for those who think to bring in a foreign market their product, in this expression contains a non-too-subtle feeling of change, innovation, growth and hence of risk that are specific to a process of export, the border by “overcoming” of course has nothing to do with the customs but regards the differences to be addressed with respect to its target market.

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